 |
|
 
ZDL is positioned to be your platform into China for a wide range of services. ZDL is organized into six business groups:
ZDL introduces a new concept for foreigners who wish to access the Chinese book market. Open Source Publishing and Distribution is a new paradigm in allowing authors, translators, editors, publishers and distributors to work together in accessing China with quality, moral and ethically-based materials. By partnering with ZDL using the Open Source Publishing and Distribution method, authors and publishers are able to use ZDL¡¯s world-class editing and distribution system, while maintaining control of their product through a series of comprehensive reporting and contractual agreements.
Whether there is one title or a thousand, ZDL has an effective and well positioned team that will enable publishing partners to access the Chinese market. ZDL offers flexible models of entry ranging from individual titles to the creation of a full publishing division.
A commitment and goal for ZDL is also to see the rise of local Chinese authors. The first such title, Living in the USA was successfully published in September, 2006 with this area continuing to be developed.
One of the core strengths of the ZDL team is the translation and editing department that has been built up. ZDL has a full-time Christian editorial team with a world class system to ensure a quality translation. With all our books, we aim to translate and contextualize to a level where the book reads as a Chinese book rather than a translation. A good translation is vital to the success of any literature project and so if all you need is translation, ZDL can provide you with an end product that will ensure the success of your project. This process involves four steps:
- CONTEXTUALIZATION
Taking the English and putting it into Chinese for the first time.
- ENGLISH EDITING
Our Christian editors compare both the original English and the translated
Chinese to make sure the authors view has been transferred.
- CHINESE EDITING
In this step, our editors will only read the translated Chinese version and edit
the structure and words to make sure it sounds as though it was written by a
Chinese author.
- FINAL EDITORIAL REVIEW
Our chief editor will give final approval and check the quality of the
translation.
Distribution is a key factor to ZDL¡¯s success and is an area where we have invested much time and money. Our current distribution network has steadily continued to increase. We are confident in our ability to distribute books and other related material to every area of China. Our main channels include:
- LARGE CHAINS
There are over 10,000 Xinhua bookstores in China. In big cities, there are dozens of bookstores which have business areas of over a thousand square meters. With the launch of Wal-mart and Carrefour they have become major customers.
- PRIVATE BOOKSTORES
We have wholesale partners in every province who help us to sell the books to private bookstores. The main customers are the bookstores at airports, libraries, and other private bookstores.
- CHRISTIAN BOOKSTORES
There are a rapidly growing number of Christian bookstores in China that provide a key method of accessing Christian communities throughout China.
- DIRECT SALES
The ZDL Books Club currently sells direct to customers on the Internet. Books are also distributed to major Chinese bookselling websites such as joyo.com and dangdang.com. The sales events of John Maxwell and John Beckett indicated our efforts in this channel were worthwhile.
- INTERNATIONAL SALES
The worldwide Chinese community is a wide and diverse group and we understand the potential of effectively entering into this market including Hong Kong, Malaysia, Singapore, Australia, USA and Canada.
China is one of the world¡¯s top printing locations and ZDL is well positioned to provide this service. World-class printing, and shipment capabilities to any location in the world can be done at extremely competitive prices.
ZDL is equipped with the necessary resources and experience to also provide multimedia production services, including a five minute advertisement or an extensive project, voice over, subtitling, and translation services for current video productions. Our products give people the ability to create, access and consume multimedia, as well as share their experiences with others through mobile phone.
Market research is vital when considering a new business venture and ZDL is ideally positioned to provide consulting services giving you intelligent access and understanding of the Chinese market. ZDL has full time staff highly trained in market research and data analysis and is responsible for collecting, managing, analysing, evaluating and comminicating research and statistics. ZDL can work with you to extract data according to your needs.
ZDL¡¯s staff bring a wealth of expertise to the organization, with backgrounds ranging both the Chinese and international book industry, project management, administration, marketing and business finance.
Although there are business success stories of foreign companies entering China¡¯s dynamic economy, to date there are proportionately far more failures. The majority of these failures are largely due to a lack of understanding of the way business is carried out in China. It is essential to have this ¡°China¡± experience and also to have a team focused on government relations and legal affairs. ZDL¡¯s ability to provide legal advice assistance gives us a significant advantage over other groups.
Communication in all forms of business is a vital component. Many foreign companies have had painful experiences with business in China due to the huge cultural differences and a clear language barrier. ZDL shines clearly in this respect with four full-time expatriate workers who have a wide range of experience working in both the West and the East. With its headquarters in Beijing, ZDL brings together an international team with significant experience in both the Chinese and international book industry.
Excellent service requires excellent staff. People who respect and recognize the value of customer interests. That¡¯s what characterizes the spirit at ZDL. Our staff is s great mix of talents, skills and expertise. In this ever-changing world, we want to provide excellent customer service.
ZDL has become a one stop shop for anyone wanting to bring content into China.
|
|
|
